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Get Hired Faster & Easier

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Enrolled: 487 students
Duration: 6 Weeks
Lectures: 152
Video: 9 hours
Level: Job Seeker

The average job search takes 21.6 weeks, 280 ONLINE APPLICATIONS & 14 INTERVIEWS. UGH! There IS A BETTER WAY! Cat Breet is going to teach it to you. A 22-year recruiting, consulting + gig economy pro, she knows all the insider secrets + shortcuts. She’ll teach you how to get hired 55% faster* and avoid the biggest potholes along the way.

In this inspiring on-demand course, she’ll tell you how to avoid the biggest mistakes, stand out from the herd & find a job that makes your heart and your bank account sing. Join us.

Step by step, Cat will teach you how to avoid all the biggest mistakes, stand out from the herd, get top dollar & get a new job you will love FAST!

Welcome

1
So you need a new job
1:18

Welcome! We're so glad you're here.

As a job seeker, it's really easy to get lost in the herd. That's where we come in! Since 1997, we've been teaching people how to change their stripesstand out from the herd and find work they love. We can't wait to help you do the same. 

There has never been a more exciting time to change careers or jobs. The possibilities are endless! Maybe you want to start your own business. Maybe you're dreaming of working from home, or on an island somewhere in the world (I've done that!). Or, perhaps you simply want to find a job at a company whose mission and values make your heart sing. 

Guess what: everything you want is possible. I know this is true for two reasons:

1. I'm living my dream. I love what I do for a living. I do what I want when I want, how I want. Sure, I had to work hard to get here ... but work is hard in any case! Why not work hard in the direction of your dreams? Trust me: it's worth the journey. 

2. I've spent the last 22 years watching & helping thousands of other people to achieve their career dreams.

2
The Payoff: What this course will do for you
2:17

The average job search takes 21.6 weeks*, 280 ONLINE APPLICATIONS & 14 INTERVIEWS. ** ​

UGH! There is a better way! Recruiting pro Catherine Byers Breet will show you, step by step, how to ...

  • Find the jobs
  • Jump to the front of the line
  • Stand out from the herd
  • Get the offers

... without all the pain and suffering most job seekers go through. 

55% faster than most job seekers!

 

*U.S. Bureau of Labor & Statistics ** SilkRoad Technology

3
Real people. Real results.
6:54

Fact: Looking for a job is hard work. On those really hard days, when you're tempted to give up, you need to know that the steps you're taking are the right ones ... and that they are going to bring you that job you need and want.

Real success stories ... from real people ... are MUCH more motivating than me running beside you saying "You can do this!" 

Here are a few for you:

“My first job search took me 6 months. My next job search took me 7 months. ​ My last job search took me just 3.5 weeks. The only difference? ​ I used Catherine's approach.” – Faith Howard-Mooney

“I did it! I asked for $16,000 more, and 1 extra week vacation … and I got it! I am still in shock. Thank you SO MUCH! Your approach really works!” – Mary L. 

“Wow. Your program really works! I got 12 interviews + 2 job offers in just 2.5 weeks!” - Paul P.                                   

“I went on 29 interviews and didn’t get ONE SINGLE JOB OFFER. Catherine’s program changed everything. 5 weeks later, I had 2 offers … doing work I love!" - Vinai S.

2 weeks. 6 interviews. 3 job offers. I cannot believe how easy this was! Plus, I’m making more money than I ever have AND I’m not on call anymore." - Mollie K.

“I was terrified of networking, then you showed me how to take the scary out of it. I got a job just 5 days later! I am so excited about my new role. Thank you.” - Karen R.

“This is a must for any job seeker.  I had many assumptions that were dead wrong about looking for a job. This is the most comprehensive anyone has ever been … “ –- Ken M.

“As a Naval Officer of over 28 years (16 years reserve), I have had the experience of transitioning in and out of jobs a lot. Catherine’s program is outstanding.  ARBEZ helps former military find a career, not just a job! - Paul Bill, Commander, US Navy

 

4
Meet my zebra Joe – How to stand out from the herd
4:47

Have you ever tried to find one zebra in a herd of thirty? Well, I have. It's tough.

So is finding the right candidate in a field of thirty candidates, when you're a recruiter or a hiring manager.

One of the biggest job search challenges I am going to solve for you is this: how to stand out from the herd. 

If you'd like to know more, watch this video to learn all about my zebra, and why he is the inspiration for ARBEZ.

5
What to expect: Course timeline
6:54

The “Change Your Stripes” theme is in recognition that change is everywhere; it is the one thing in life that you can count on always being there. Changing jobs means a huge change. I am here to help you drive that change so that you will get what you want in your next job.

6
My Commitment
Are you ready? Let's do this!We're committed to your success. We'll be there to support you through this, and we'll show up live with you every week for the live Q&A. If you show up and do the work, you WILL find a job you love faster & easier. But it's going to take some work.Are you in! We hope so!EXERCISE #1 - My commitment to myselfGive yourself the gift of a hearty commitment to your success in this course. Where to find your 1st exercise:Look to the right + CLICK the .pdf called "my commitment" in the Downloads section. That's where all your exercises will be as we go along. Did you do it? Woot! Woot! Let's GO! 
7
Assessment
8
Questions & Answers
Please post all your questions or answers on this category right here. Then join the conversation! And yes ... you all have something to offer everyone else in the herd. Together, we can do so much more.

Week 1 - Isolate your Target

1
Week 1 Checklist
Celebrate what you’ve already done! Then go into the course to fill in the gaps.How to use the checklist:Check the box for everything you’ve already completed in your job search.Go into the course to get help with the things you have not done (or don’t understand)Do you have a lot of empty boxes (unchecked / not completed)?That’s why you are here! You are BOUND to have some empty boxes, and we’ve got all the answers and easy exercises you need to get those things done! Jump into Week 1 content, and you’ll find it right away.
2
Daily Action Tracker : Celebrate
3:54

Activity breeds activity … which breeds success! Track your daily activity to figure out what’s working and what is not. Stay focused on the things you can control (your outbound activity) and let go of the things you cannot (job market, stock market, bad behavior on the part of recruiters and hiring managers, etc.) When you miss a goal, do NOT beat yourself up! Simply ask “Why” and then ask yourself “What can I do to hit that goal tomorrow?”

BEST THING TO DO: Find a job hunt buddy / accountability partner to discuss your action tracker weekly. Talk about what’s working and what is not.

HOW TO TRACK: Two options: 1. Print this out, carry it around with you & track as you go using hash marks. 2. Add it all up at the end of the day. MULTIPLY your activity in each section by the score to the left. For example, if you had 3 Zoom networking conversations in one day, that’s 15 points!

3
Know what makes you great: Key skills
5:32

You are a rock star. You really are! The trouble is, you don’t know it yet. Or, maybe one day you knew it, but you’ve forgotten. You’ve been working so hard to just get your job done, you haven’t stopped to admire your handiwork. That’s where I come in. Walkthrough this set of exercises to capture all your terrific skills and achievements … before the job search makes you start to question yourself. You will need to know your greatest skills, strengths, and accomplishments to write an effective resume & LinkedIn profile. You will also need them when you start interviewing. It is SO MUCH easier to capture these now … before your job search makes you start to question yourself. Brain dump! What do you do well? Write it all down! Anything that comes to mind is good!

4
Set your stage for success
5:19
“We all have an unexpected reserve of strength inside that emerges when life puts us to the test.” – Isabel Allende

 Yes, looking for work is hard … but it doesn’t have to hurt!

I’m going to help you avoid all the biggest mistakes, and slash months off your search. How? Step by step … doing the right things, in the right order. The trouble is, your instincts are probably telling you to jump ahead, and jump into the deep end. That’s what most people do; they start by updating their resume, then applying for jobs online to “see what happens.” Unfortunately, that is a recipe for disaster … and a LOT of unnecessary rejection, confusion, and self-doubt.

5
4 Biggest Barriers
9:29

Most job seekers spend weeks (and sometimes months) worrying about writing the perfect resume, or how to send the perfect networking message. They read every article about how hard it is to find a job. They watch every YouTube video about how to overcome age discrimination. It’s easy to understand why. The trouble is, incessant worry over those things will cripple your job search success. Here’s how to break through: understand & face the 4 biggest barriers to success … all of which are bubbling underneath every one of your concerns. Awareness is the first step. Let me share the 4 biggest barriers with you, and then share a few stories about how they were holding a few smart, talented folks back in their job searches.

6
Mindset matters
4:49

GREAT NEWS: You can shift away from fear & overwhelm in 17 seconds flat!

Harvard Neuroatonomist Jill Bolte Taylor discovered that you can actually shift the CHEMICALS in your brain in just 17 seconds. 

17 Seconds to a more relaxed, hopeful, and even confident state. WOW.

Boosting your mindset + shoring up your support network is really important at the beginning of a job search. Why? Because you need a healthy dose of confidence to look for work, and your confidence is directly related to your mindset. Don’t believe me? Talk to a couple of your friends who have to look for a new job lately. They will tell you exactly what I’m talking about. So, let’s head all that negative energy off at the pass.

Dr. Tayor discovered that the fastest way to turn your mindset around is through gratitude. Gratitude unshackles us from toxic emotions.

You can reduce your stress by 27% by keeping a DAILY GRATITUDE JOURNAL, according to a study by Stanford.

A study by Yale found that it will also boost your productivity, alertness, enthusiasm, determination, attentiveness, and energy. A Harvard study found that gratitude improves health and strengthens relationships. 

7
Find your why
03:13

I can shake my pom-poms at you all day long, but I can’t be there for you every day, or when you need it most: when you’re all alone, sitting at home feeling like you want to stop hunting for a new job. And let’s be honest: some days, my positivity is REALLY annoying! I can’t be there for you every time you need a little burst of hope and courage &hellip, but the people and things that matter most to you in life can be there for you. On those really hard, dark, and overwhelming days … let the light of a brighter day and life on the other side pull you up & give you the strength to try again. Get clear on what your key motivators are, right now … before the sun forgets to rise for you one of these days.

8
Find your champions
4:41

You can never know what will happen when you call the people you like, know, and trust you. But you will always know what will happen if you do NOT call them: absolutely anything. Your champions know you. They trust you. They really like you. And they would LOVE to help you find a great new job. But if they don’t know you’re looking, they can’t help.

9
The elephant in the room: Why do you want a job?
5:52

The elephant in the room is this: You want a new job because things aren’t going well for you right now. And you do NOT want to talk about it! But you have to …

for 2 big reasons:

  1. When you’re afraid of these questions, they will silently and maliciously hold you back from doing all sorts of things in your job search.
  2. How you answer these questions can make all the difference between you getting the job you want, and/or bringing on a whole heap of awkward conversations.

Maybe you got fired. Or laid off. Or, you’re working for a bad boss. Or you hate your job. Or maybe you’re just really bored at work, and you want something new. No matter what brought you here, you are not happy about your work situation. Psychologists say that losing a job (and sometimes leaving a job, even if it’s your choice) throws most people into a vicious cycle of grief. Until you stop to recognize the loss, and the grief, you can get stuck in one place. If you are unable to shake the sadness, anger, shame or any number of really hard feelings, I highly recommend seeing a therapist to help you process this. It’s a big deal, and if you’re carrying around some of those big emotions, they can really hold you back in your job search. 

10
What to tell people
1:39

“What are you looking for? How can I help?”

This is an easy one! IF you have identified your target job. If not, you’ve got some work to do this week … and the next section is going to help you do that!

“Oh! Thanks for asking. I’m on the hunt for a job in (name your target job). I’m in market research mode right now, so I’m looking to chat with people who are doing that job right now in the healthcare or financial services (name your own target industries) industries. Do you happen to know anyone that works in that space? O, do you know of any professional groups or associations I should be connected to in that arena?”

11
Ask for recommendations
2:58

You know you're going to need them, so why not start asking for them now? Every time you have a great reconnect chat with someone who used to work with you, ask them if they'd be willing to stand as a reference for you. If they say yes, ask if they'd be willing to write a recommendation on LinkedIn. Most of them will be delighted. But make it easy for them by writing a draft recommendation, highlighting the 2-3 key skills you'd like them to mention. Otherwise, they might sit there with writer's block for MONTHS.

12
Family
7:33
“Imagine life as juggling five balls in the air. Work is a rubber ball. If you
drop it (or it drops you), your work ball will bounce. But the other four balls - family, health, friends and spirit - are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life.” - Bryan Dyson (former CEO Coca-Cola)

No two ways about it: Career transition is a family affair. Even if you’re financially secure, and making an exciting, low-risk move for more money, your career change will affect your family. The question is, how much … and are you talking to them about it? While you’re plowing ahead with your job search strategy and getting excited about your future, your spouse/partner/children are very likely going through a wide range of emotions ranging from anxiety about the unknown all the way up to real, gut-wrenching fear.

13
Define that dream: What you really want
6:54

If there were no barriers, what would you like to be doing? Think about the work, the money, the people, the challenges and the rewards. What will bring you success, joy and the life you want? The first step is the hardest. Once you define the dream, you will be amazed and how quickly opportunities begin to show up for you.

14
Isolate your target
1:59

Faith's 1st job search took her 6 months. Her last one took her 3.5 weeks. This section is what changed it all for her. She took a step back and got crystal clear on what her target job was. When an old co-worker asked her what she wanted, she told her clearly and concisely, and her friend said "Oh, my gosh. I've got the job for you!"

What is the smartest next move for you? Going for that dream job right now? Taking a bridge job? Or, grabbing a paycheck as quick as you can to take the financial pressure off so that you have the energy and confidence to pursue those dreams?

Only you can decide, but I CAN give you the tools to make it easier for you to decide.

Want to know why my clients get hired in half the time as most job seekers? it's this section! This is something more job seekers skip, because they have no idea how critical it is to isolate your target. But you do, and that's why you're going to do these next few exercises ... even though you don't want to. 

Psst! I KNOW this is a lot of work for you. But I promise you: it's a lot less work than wasting your time in all the wrong directions. Trust me: all your hard work is going to pay off in spades!

15
Target Job Scorecard: Compare all your options
8:09

Which job is your next-best move? The Target Job Scorecard will help you decide!

The Target Job Scorecard is a GAME-CHANGER. Once you do this exercise, it will be soooo much easier to wake up every day, take confident action, write a compelling resume, network to find the hidden jobs ... and even interview like a rock star. So please … do yourself a favor and take some time to do this. Review the sample scorecards below, then do your own scorecard for 3 different jobs you’d like to consider.

Psst! You might not like your score. The job you REALLY want might not score very well against your other options. That is a VERY good sign that it's time to change careers. And this course is going to show you how to do that ... step by step. 

However, you first need to answer a VERY important question:

Can you go after that dream job right now, or do you need to take a bridge job to get you there (either for money right now to pay the bills, or to pick up more experience, or both).

The next two exercises (Identify the Gaps + Bridge job vs. Dream job) will help you make the right decision.

16
Identify the gaps (What are you missing?)
5:11

This is one of those GAME-CHANGER EXERCISES! If you do this exercise, you will know with confidence that you ARE qualified for that job want. You’ll know what to put on your resume and LinkedIn profile. You will know how to prep for every interview. And you will stand head and shoulders above your competition! So just do it!


WHEN TO USE THIS EXERCISE: Do this exercise for the first time now … and then every time you go after a new role … before you tweak your resume. You will save so much time AND be a real stand out for the role.

17
Bridge Job vs. Dream Job
1:50

Based on all the exercises you’ve done lately, which job are you going after right now?

18
Spear your fear Inner critic knockdown
2:51
“It is not who you are that holds you back. It is who you think you are not.” –Author unknown

Our little protectors are loud! They live in our heads, and they know just how to push our buttons. Left alone, your inner critic will pull you under ... over and over and over again. Afraid of rejection, failure, disappointment and the boogeyman, she or he will whisper all sorts of horrible things into your ear. 

Remember the 4 biggest barriers? FEAR is one of them, and this is how it holds you back ... if you let it. 

But you don't have to let it! The inner critic knockdown exercise will help you get a handle on that little saboteur living inside your head.

19
Stuck at Go?
2:40

Can you tell me what job you want - in 10 seconds flat? Is your target job clear, concise ... and something even a kid could understand? If not, then this is the section for you!

20
What’s really possible?
2:51

What's really possible? Almost anything under the sun ... once you figure out what you want and decide if you're willing to go for it. If your dreams are small, it might be really easy to achieve (like working from home. Ta-da! COVID anyone? WFH is no longer a bad word inside companies!) 

However, if you have crazy big dreams (which I hope you do), you need a game plan, hard work, and maybe even some sacrifices.

For instance, when Ed got laid off he told me he hated being a manager, and wanted to get out of it and go back to being a software tester. Then he laughed out loud and said "But that will never happen!"

I asked "Why not?"

He said "Because my wife really likes our expensive lifestyle, and I want to retire early."

"Well, why don't you talk to her about it?"

He looked at me like I was crazy. Then he came back a few days later and said "Oh, my gosh. My wife said she'd been praying that I would realize how much I hate managing people, and go back to just being an employee. And she said she would be happy to cut down on expenses so we could retire as early as we planned!"

Two weeks later, he landed a great new job as a software tester, worked there for 6 years happy as a lark, and they even threw him a retirement party when he left last year. 

Anything is possible ... once you figure out what you want, and what it's going to take to get there. If your heart says "Yes!" then let's dive into the next few sections and bring your dreams to life. 

21
Options: Full-time vs. Being your own boss (gigs, consulting, etc.)
2:49

I absolutely LOVE running my own business! But it’s not for everyone. So, before you take the plunge, let us help you answer two critical questions:

1. Do you have the stomach for it? Will you really enjoy it?

2. Is now the right time for you to jump out on your own?

Our QUIZ & ASSESSMENT will help you answer both.

TAKE THE QUIZ + ASSESSMENT NOW - consultants/freelancers/contractors

We built the quiz & assessment to pre-qualify people before they take our coaching program “How to become a highly-paid consultant,” but they will work for you no matter what type of small business you’re thinking about starting. It’s a basic litmus test … Entrepreneur 101 … to help you decide if you’ve really got the chops to be successful on your own.

TAKE THE QUIZ + ASSESSMENT NOW - consultants/freelancers/contractors

If all signs point to "You're ready! You should do it!," then let us help you bring those dreams to life. We've been helping freelancers / consultants / independents become successful for 22 years. Our coaching program for this is wildly popular.

22
Priority Scorecard – Pick
6:44

I was in my dream job when I got laid off. I was heartbroken, and it took me years to understand the grieving process I had gone through at the time. A few years later, I turned down the promotion I’d been dreaming about for 9 YEARS … because my family needed me, and I couldn’t do it all. I had two babies in diapers, a mother who was dying and a dad who was bedridden after a massive stroke. I simply couldn’t keep all the balls in the air. So, I turned down the promotion and quit my job. I cried all the way home, then started my own business. The ONLY thing that stopped me from being sad that time around … and got me hopeful (and even happy) about my present & future career decisions was this scorecard I built for myself. Until I did this exercise, I could not separate myself from my hunger and sadness of the dream that had just died. I had worked 9 really long, HARD years to earn that role. This scorecard gave me the gift of looking objectively at what REALLY mattered most in my life. Turns out that the big fancy job wasn’t nearly as important to me as being a good mother, wife and daughter … then and now. I chose a career path that would support my priorities. Every time I got sad about my choices, I pulled my scorecard out and my sadness melted away. I am so thankful I made the choices I made. Let this scorecard do the same for you. Use it to figure out what matters most to you in your life right now. Because you … and the ones you love … are worth it. –Cat

23
The mini-me exercise: When you were little …
6:31

“What do you want to be when you grow up?”All around the world, adults continue to ask kids this question. WHY? Four reasons:

  1. It’s fun to hear what kids are thinking about their future!
  2. We know that if we push them to chase their dreams when they’re little, they just reach out and grab them.
  3. Because kids actually have a REALLY good handle on the things they do and do not like to do. They know themselves really well!
  4. They haven’t started shutting down on their dreams yet. They don’t yet know about rejection or failure … so they are unafraid.

A great way to get in touch with your grown-up dreams is to remember your childhood dreams. Sure, your interests have matured and shifted here and there, but often that little mini-you is more in touch with the grown-up you than you are.

24
Career Happiness Chart – Look back for signs
5:07

It’s no coincidence that my happiest jobs were also the ones where I was the most successful. I was playing to my strengths (natural talents and passion). When I was in the right job, I was happier and performed at a much higher level. I got promoted. My favorite jobs involved teamwork, innovation, constant change, and ongoing people challenges. Guess what: My perfect job might be a nightmare for you! That’s why it’s so important to plot your OWN career history; it will help you figure out where YOU thrive, what YOU love to do, and where YOU are at your best.

25
Non-negotiables: Name your no-fly zone
4:22

Nothing will ruin a perfectly good job faster than finding out that you’re required to give up the things that matter most in your life (values and priorities). Stop the madness before it begins … by evaluating a job against your top priorities BEFORE you take it. This list will help you do that.

Priorities shift with time, and they are extremely personal. Create this list by yourself, then review it with the people who are closest to you. Think beyond the obvious (job title, money, and leadership style) and dig deep to name the things that affect your day to day satisfaction at work. You CAN love what you do for a living … but only if you’re willing to figure out what you really want … and then go for it. This list is a great step toward realizing your wildest goals.

26
Pick your niche – Sweet spot exercise
1:11

When’s the last time you had so much fun at work, you lost track of space and time? It happens to me ALL THE TIME these days because I have found my niche. I absolutely love what I do for a living. I am often working on projects that hit on all my “cylinders.” That’s what happens when you find your sweet spot! Time to find yours.

27
Claim the dream: Ideal job exercise
1:57

Has anything changed for you after doing this last set of exercises? I bet some things have changed for you, now that you know yourself so much better. Take some time right now to update what you want … what you REALLY want … your life to look like. Anything is possible … if you’re willing to work hard enough to go out and get it.

28
Questions & Answers

Please post all your questions or answers on this category right here. Then join the conversation! And yes ... you all have something to offer everyone else in the herd. Together, we can do so much more.

Week 2 - Stand Out & Tell your Best Story

1
Welcome to Week 2: Checklist
2:48
2
Daily Action Tracker: What’s working? What is not?
1:29

Activity breeds activity … which breeds success! Track your daily activity to figure out what’s working and what is not. Stay focused on the things you can control (your outbound activity) and let go of the things you cannot (job market, stock market, bad behavior on the part of recruiters and hiring managers, etc.) When you miss a goal, do NOT beat yourself up! Simply ask “Why” and then ask yourself “What can I do to hit that goal tomorrow?”

BEST THING TO DO: Find a job hunt buddy/accountability partner to discuss your action tracker weekly. Talk about what’s working and what is not.

HOW TO TRACK: Two options:

  1. Print this out, carry it around with you & track as you go using hash marks.
  2. Add it all up at the end of the day. MULTIPLY your activity in each section by the score to the left. For example, if you had 3 Zoom networking conversations in one day, that’s 15 points!


3
Target Marketing Plan: Who’s most likely to hire you now?
3:08

One of the 4 biggest barriers to job search success is lack of focus. The Target Marketing Plan is going to knock that out of the way for you.

How to use the Target Marketing Plan:

  1. As a daily guide … so you that remain VERY focused on how and where you spend your time. 
  2. To share w/ people when networking. Instead of sending your resume, send this. It will help them understand what you’re looking for, who they should introduce you to, and HOW to introduce you.


4
Transferable Skills
3:10

Transferable skills are portable skills … strengths, skills & experiences you can take anywhere you go. Many of them are so-called “soft skills,” which are in very high demand these days. What’s important is to A. Know what yours are and B. Know how to talk about them … and express their value … in new markets and industries. Here are some examples of highly transferable (and high-demand) skills: 

Top 5 “soft” skills in demand 2020 (LinkedIn):

  • Emotional intelligence
  • Creativity
  • Persuasion
  • Collaboration
  • Adaptability

Top 10 “hard skills” in demand 2020 (LinkedIn):

  • Blockchain
  • Cloud computing
  • Analytical reasoning
  • Artificial intelligence
  • UX Design
  • Business analysis
  • Affiliate marketing
  • Sales
  • Scientific computing
  • Video production


5
Tell your best story: STAR stories
2:41

Now it’s time to clean up all those SUCCESS STORIES (proudest accomplishments) you jotted down last week. Your STAR stories are your “greatest hits.” The thing is, NOBODY wants your 3-minute edition of how you saved a client or rescued a dying product or won a top award for quality. They want to see or hear it at-a-glance ... on your resume and in a job interview. BONUS: These stories won’t make you stand-out in your next job interview. They will actually GET YOU that job interview!

Your STAR stories will become …

  1. The sizzle at the top of your resume
  2. The “wow” factor at the top of your LinkedIn profile
  3. The sizzle in your personal introduction (“Tell me about yourself”)
  4. The reason people will remember you
  5. The reason recruiters will reach out to you
  6. The thing that puts you first in line for an interview
  7. The thing that helps you interview with confidence
  8. The thing that makes you#1 candidate


6
Personal brand
3:01

Being good at what you do is important. Being KNOWN for that is PRICELESS!

What IS a personal brand?

  • Your reputation.
  • Your track record of demonstrated success (excellence).
  • Your key brand promise: 1 thing people know they can count on you to deliver
  • What people will say about you when I ask them “Do you know Bonnie?”


7
How to write a resume that works
2:01

Unfortunately, you can't just drop all your past jobs into a resume format, and expect to get interviews. You have to grab the most important skills (the ones your future boss cares the most about) and give it to them right at the top of page one. It's small part science, large part art. The great news is, Cat is very good at both. She's going to teach you how to put the "wow! in your resume ... step by step. 

8
Sample Resumes
2:46

Look at these BEFORE and AFTER resumes, and you will learn a lot about what to do, and what not to do.

The two stars of the show are Marianna and Ken. They had both been job hunting for over 6 months, with no success. They'd gotten a few interviews, but not for jobs they wanted. Both were convinced age discrimination was the problem (Marianna thought she was too young. Ken thought he was too old). That was not the problem; their resume was the problem. After updating their resumes following my plan, everything turned around for both of them. Marianna got an interview AND a job offer just 8 days later. Ken got 2 job offers in 6 weeks. 

9
Master resume vs. one to share
3:17

You need a master resume, and then you need a few other resumes to share.

Your master resume should have everything you've ever done on it. Job titles, dates, duties, achievements, training. All of it! You never know when that non-profit experience from your college days will come in handy. 

The resume you share will be a very short edition of your master resume: just the relevant facts, successes, jobs, skills and training. 

10
What they really want to see
3:17

Remember this: you're writing your resume for your FUTURE boss, not the one you're working with now. What does your future boss care about? At a glance, they want to see that you've got the skills & experience to do their job.  

11
4 Steps to a resume that works
4:40

Here are 4 steps to writing a resume that works:

1. Find a resume template you like

2. Tailor it! Write resume for the job you want

3. Let go of perfect

4. Review your resume with 3 people who know what they're talking about.

12
10 Keys to a killer resume
5:40

You've got 5-7 seconds to grab their attention before your resume goes into the "maybe later" or "nope" pile. Yikes! The good news, we know what they want to see ... and how to give it to them. Use this checklist (10 Keys to a killer resume) to make sure yours makes it to the top of the "Yes" pile.  

13
Top 10 Resume Mistakes
4:55

Now it's time to catch any mistakes on your resume. It's awful when a terrific candidate gets dropped because of boo-boos on their resume, but it happens all day long. Use this checklist to make sure that doesn't happen to you.

14
How to test your resume
5:42

The ultimate test for any resume is this: are you getting interviews? If not, chances are good your resume needs some work.

There is a spectacular tool to help you test your resume before you submit it for a specific job: www.jobscan.co

Use it and watch your success rate go up dramatically. 


15
Overcoming age discrimination
6:38

Is age discrimination real? Yes, yes I'm afraid it is. Is it nearly as common as you think it is? No ... but that doesn't mean you shouldn't age-proof your resume. Watch this video to learn top tips for making sure that your resume is up-to-date, fresh and relevant for today's market. 

16
When to use a cover letter
2:08

When should you use a cover letter? VERY rarely! Watch this video to find out why, and what those rare situations are when a cover letter can serve you well. 

17
15 Tips for writing a terrific cover letter
11:28

Most people don’t read cover letters … because most cover letters stink! They are boring. They are poorly-written. They often talk about things that are irrelevant to the job opening. In this video, I'll teach you how to make sure yours gets read ... and makes them want to bring you in for an interview right away. Plus, you can download my "15 tips" checklist to make sure your next cover letter delivers the message you want it to. 

18
LinkedIn Profile Development
1:15

LinkedIn can boost your job search success by 40-92%, depending on how you use it. There are 3 key ingredients to getting that kind of success:

1. A strong LinkedIn profile

2. The right amount & kind of activity

3. The right messages. 

In Week 2, we're going to work on taking care of #1 - a strong profile. With a strong profile, you can boost your success in dramatic ways, such as ...

  • 21x more profile views
  • 36x more messages
  • 9x more connection requests 

There are a lot more things that a strong profile can do for you! Let's get started. 

Would you like to boost your success on LinkedIn? The first step is to create a strong profile that's optimized with the 10 Essential Elements, your key skills and all the right settings so that key contacts, recruiters and hiring managers not only find you, but want to connect with you. 

19
Why Bother aka Do I have to
4:17

"If you're not on LinkedIn, you don't exist." - Kevin Donlin, 2011

Sounds harsh, but in the eyes of recruiters and hiring managers and recruiters around the world, it's true. 

Not convinced? Look at what LinkedIn did for these job seekers:

  • Ken got a job in 28 days using LinkedIn (after 6 months and 1 offers)
  • Melissa got a job in 21 days (after 3 months, 46 applications and 1 offers)
  • Jennifer got a job in just 2 days.

There are 4 big reasons why you need to be on LinkedIn daily:

1. It's where the recruiters are. 97% of recruiters use LinkedIn daily to find candidates. Most go there before they even post a job online. 

2. It’s where the decision makers are. 74% of B2B decision makers use LinkedIn to help make purchasing decisions. Facebook is the most popular social network on the planet—except with CEOs. Within the 50 largest global companies not one CEO is active on Facebook. (Marketing Insider Group)

3. It’s where the hidden jobs are. Less than 20% of jobs get posted online, which explains why only 12% of people get hired by applying for jobs online (JobVite). The rest? The lion share of them get hired through networking. LinkedIn is one of the easiest ways to find decision makers, as well as friends and new connections who will lead you to the jobs and the decision makers.

4. Referrals still rule! If you’re not on LinkedIn, you will get put in the “maybe later” pile … and you do not want to go into the maybe later pile! Even if a recruiter or hiring manager finds you another way, almost all of them will go out to LinkedIn to learn more about you. If they don’t find you, you know what will happen: “maybe later.” Ugh!

  • 55% Boost: Hiring process is 55% faster when you go in by referral (HR Technologist)
  • From 12 -40% Boost: Chance of getting the offer increases from 12% applying through job boards (SilkRoad Technology) to 40% by referral (JobVite).
  • 92% Boost: Get referred in at the Director level of above and you have a 92% chance of getting the job offer (iCIMS)

Still not convinced? Here are 6 more advantages to using LinkedIn:

1. COMPANY RESEARCH: You can research the companies you’re most interested in working for, follow them and find people who work there. If you follow their company page, you’ll be among the first to hear about new positions and company updates. You will start to learn at-a-glance information about the company, which can help you decide if you want to work there … and if so, prep you for the interview. Some companies share projects, new hires, promotions, and company statistics on their company page.

2. RESEARCH INTERVIEWERS, FUTURE BOSS & TEAMMATES: LinkedIn helps you prep for networking conversations and interviews. You can learn about mutual connections, career history, accomplishments, affiliations and even find common ground (same college, same former employers, etc.)

3. INSIDE SCOOP on a company: You can use advanced search to find people you can talk to about the company culture, hiring process and the specific people you are trying to meet … or about to interview with.

4. STAND OUT from your competition. There are several ways to stand out on LinkedIn:

With an all-star profile and great storytelling, you can be a real stand out.

By sharing some of your achievements, project, and perhaps even award, you get a chance to stand out.

Publish articles, use the “add media” section to showcase some of your greatest skills and accomplishments.

Share articles and resources.

5. STAND OUT in your industry as a thought leader. If you’re willing and able to publish original content or videos or other content, your industry will start to notice.

6. HEAR ABOUT JOB & PROJECT LEADS BEFORE ANYONE ELSE. When you’re active and well-connected on LinkedIn … and helpful to others, it will come back to you big-time. People will think of you first when they hear about project & job opportunities. And, they’ll actually take the time to tell you about it and introduce you to the decision maker. It’s awesome!

20
How recruiters use LinkedIn to find you
3:21

If you understand how recruiters use LinkedIn to find you, you will understand why it's so important to build out a strong LinkedIn profile. Watch this video to learn.

21
3 Keys to your LinkedIn success (why it doesn’t work)
1:43

Every time someone comes to me and says "LinkedIn isn't working for me," I diagnose the problem in three simple steps. I look at their profile, I ask about their daily activity and I look at some of the messages they've been sending out. Boom! Problem identified and solved. 

There are 3 keys to success on LinkedIn:

1. A strong profile

2. The right kind of activity

3. Clear, compelling messages

This week, we're working on your profile. Next week, we'll work on your daily activity and messages.

22
How to build a strong LinkedIn profile
1:48

Do you want to come up on the 1st page when someone searching for a person like you? Then, do you want them to click on your profile and say “Wow, I’d love to connect with her!”? This is the guide for you. Here are the 3 steps to a strong LinkedIn profile:

1.Set some goals

2.Complete the 10 Essential Elements list

3.Isolate your target market: who do you really want to meet?

Now, go grab the next exercise and SET SOME GOALS. 

23
The 10 Essential elements LinkedIn profile
7:06

When you update your profile, start with these 10 Essential Elements! Rome was not built in one day, and your LinkedIn profile won’t be, either. That’s perfectly fine! However, there are some critical things you need to establish as soon as possible. I’ve made your life easy by listing them in order of importance. So, start at the top and knock these off your list one by one. Here’s how: tap on the pencil icon near your photo to start editing your profile.

24
Get them at “Hello” (A Killer “About” section)
2:13

Want to boost your chances of someone reaching out to you by 40%? Craft an "About" section that grabs their attention. 

First impressions matter, and you've got a chance to make a great one right here. Here are some of the questions racing through people's minds in the first few seconds of clicking on a LinkedIn profile: 

  • "What do you do for a living? (Can I understand it at a glance?)"
  • "Does what you do for work matter in my life at work or home?"
  • "Is there anything interesting about what you do?"
  • “Do we have anything in common?
  • “Can you help me?"
  • "Can I help you?"
  • “Is there any reason for me to get to know you better?”

You can answer of these questions positively with a well-crafted "About" section. I will show you how with the 6-point plan in the download "How to write a killer "About" section.

25
Job seeker settings on LinkedIn
4:02

Your privacy settings are REALLY important. For instance, if you have your visibility set to “anonymous,” nobody will ever see you on LinkedIn ... and everything you do out there is a waste of time.

Here’s a Job Seeker Settings checklist of the most important things to set up for a successful job search.

Psst! This checklist tells you what to do (which settings to review), but not how to do it. There’s a reason for this: LinkedIn is constantly changing things! The best way to find out HOW to do these things is this: LinkedIn help. That will give you access to the latest links & directions at any time. You can also do a Google search for help, but very careful: "how-to" articles and YouTube videos about LinkedIn become outdated very quickly! 

26
Do you need to pay for LinkedIn Premium
2:54

Do you need to pay for LinkedIn Premium? For 13 years, I said no ... and I taught people how to build a fabulous network & career, get new clients and get new jobs with the free edition. That is not the case anymore. If you can afford it, you do need the paid edition of LinkedIn to get a new job. If you can't afford it, do one month free and network like MAD during those 30 days. Once your network has grown dramatically, it's alot easie to find and connect with people. 

P.S. Military veterans can get free LinkedIn premium accounts. Pretty cool, huh?

27
References
3:17

Do you need references & recommendations? Yes! Absolutely. 

Should you put your references on your resume? No! Absolutely not. 

Should you get at least 3 written recommendations on LinkedIn? Yes! Not only will you be 3x more likely to be contact by anyone, but recruiters and hiring managers really do read them, and they reach out much more often to people with good solid recommendations on their profiles.  

28
Questions

Please post all your questions or answers on this category right here. Then join the conversation! And yes ... you all have something to offer everyone else in the herd. Together, we can do so much more.

Week 3 - Find the jobs & Get past the gatekeepers

1
Welcome to Week 3: Checklist
1:09
Check the boxes for everything you’ve already done!Then use the course to fill in the gaps.How to use the checklist:Check the box for everything you’ve already completed in your job search.Go into the course to get help with the things you have not done (or don’t understand)Do you have a lot of empty boxes (unchecked / not completed)?That’s why you are here! You are BOUND to have some empty boxes, and we’ve got all the answers and easy exercises you need to get those things done! Jump into Week 1 content, and you’ll find it right away.Key Exercises are highlighted in red
2
Daily Action Tracker: What’s working? What is not?
1:04

Activity breeds activity … which breeds success! Track your daily activity to figure out what’s working and what is not. Stay focused on the things you can control (your outbound activity) and let go of the things you cannot (job market, stock market, bad behavior on the part of recruiters and hiring managers, etc.) When you miss a goal, do NOT beat yourself up! Simply ask “Why” and then ask yourself “What can I do to hit that goal tomorrow?”

BEST THING TO DO: Find a job hunt buddy/accountability partner to discuss your action tracker weekly. Talk about what’s working and what is not.

HOW TO TRACK: Two options:

  1. Print this out, carry it around with you & track as you go using hash marks.
  2. Add it all up at the end of the day. MULTIPLY your activity in each section by the score to the left. For example, if you had 3 Zoom networking conversations in one day, that’s 15 points!


3
The Hidden Job Market: What it is & why you should care
1:21

The "hidden job market" is a term used to describe unadvertised jobs (open jobs that never get posted online).

Why are jobs "hidden?" Companies certainly don't want them hidden ... but they DO want to find people by referral whenever possible. 

72% employers look everywhere else for candidates BEFORE they post online (CareerBuilder study).

This next section of videos + exercise will teach you how to find the jobs, jump to the front of the line and be the the one that gets the job. You will learn how to:

  • Find the best jobs BEFORE your competitors (jump to the front - and stay at the front)
  • Get past ATS systems & get your resume read by an actual human
  • Be FOUND for the perfect jobs in your industry
  • Find & contact hiring managers and recruiters

These strategies will work for you ESPECIALLY well if you:

  • Feel you are a victim of ageism
  • Have a gap in your employment
  • Are looking to make a career transition
  • Are having trouble finding the right opportunities


4
How to get hired 55% faster
1:43

Want to get hired in half the time? Talk to people.

Sounds snarky, but it isn't. Out of 13 million applications, only 12% got jobs by applying online (SilkRoad Technology). The rest? By talking to people!

The more people you talk to, the faster you will ...

  • Find more real jobs
  • Be the first to get an interview
  • Have the odds stacked MUCH higher in your favor. (Translation: you won't have to go on nearly as many interviews to get an offer).

Why? For the same reason people turn to their neighbors and friends for advice when they want to hire babysitters and plumbers and doctors by: the chances of getting good-quality help, that works well with you, is much higher when you lean on the advice and previous experience of others. 

At face value, "talk to people" can sound intimidating, but once you learn the tricks of the trade I'm about to show you, you will realize that it can be much easier than you think. 

Remember: Since the dawn of time, people got jobs by talking to people ... and it worked just fine! Job boards only came out 1994 (Monster and CareerBuilder). Before that, you just started talking to people if you needed a job. 

If you don't know what to say, you can relax. I'm about to tell you EXACTLY what to say to get what you want. 

5
Why referrals are the best way to get hired
4:18

There are 6 massive advantages to looking for a new job by talking to people (asking for referrals) instead of applying online. Here they are:

  1. You'll get hired 55% faster (JobVite, iCIMS, SilkRoad Technology)
  2. You'll face a LOT less competition (160:1 if you apply online, 20:1 if you go in through a recruiter, 10:1 if you get referred in [iCIMS])
  3. You will jump to the front of the line (they will interview you BEFORE anyone who applies online ... for the same reason you interview you're friends' babysitter before you interview one nobody knows)
  4. You will get more interviews (MUCH higher job offer rate to people who come in by referral)
  5. Your interviews will be easier, and more of them will result in job offers
  6. You will be happier in the new job (After 3 years, 47% of new hires are still at work versus only 14% of those who applied through a job board)

 Still not convinced? This is how much better (and easier!) it is to get a job by referral:

  • 92% Referred into the Director level or above (iCIMS)
  • 40%  Referred in at any level of the organization (JobVite)
  • 21% Apply directly on the COMPANY WEBSITE (JobVite)
  • 19% Work through an OUTSIDE RECRUITER (JobVite)
  • 12%  APPLY ONLINE THRU MAJOR JOB BOARDS

 

6
How & where to find referrals
2:18

Wondering where you can possibly get referrals in to hiring managers?

The short answer is this: Anywhere. Everywhere. For example ...

  • Dan met his new boss over a bowl of artichoke dip at a holiday party.
  • Steve met his new boss through his hair stylist.
  • I met a new client in a customs line at the airport in Cozumel.

However, if you need & want a new job right now, you can't afford to cross your fingers and wait for the right chat to happen at your next haircut. You have to stand up and start looking in the most likely places. 

I don't like guessing games when it comes to getting people hired. So, now I'm going to teach you my proven process for finding your next boss ... step by step. 

Here are the 5 most likely places you will meet your next boss:

  • Friends & family 
  • Former coworkers
  • Groups & associations
  • Alumni associations
  • LinkedIn – old contacts and new

Stick with me, and I'll teach you the same approach I've been using for 22 years to get thousands of people AND myself hired. It's been tested over and over again. And, it's been proven to work ... over and over and over again.

7
Networking Works. Here’s why & how
3:29

Have you been networking, but nobody is helping you find the jobs? 

Then you probably feel like it's a waste of time! You're probably feeling really frustrated and discouraged. I know exactly how that feels, because that's how it was for me in the beginning. I've spent 22 years learning, testing and perfecting my approach to networking ... for myself (to get new clients), and I've been testing my approach with thousands of job seekers (167,000, to be exact!)

I'm going to teach you how to turn it all around!

Why networking works:

1. You'll get access to the hidden jobs: 72% of employers try to hire by referral before they post a job online ... because they know that hiring by referral reduces the risk of a bad hire DRAMATICALLY. 

2. You will jump to the front of the line (ahead of your competition), because you came in by referral. That means you'll get the first interview.

3. You will suffer under much less scrutiny during interviews. When you come in by referral, it gives the interviewer a great big sense of security that you aren't an axe murderer. 

4. Your referral partner will advocate for you ... and often convince a company to hire you. 

How networking works:

In all sorts of ways. Here are just a few:

1. You call an old coworker and tell her that you're looking for a new job. She says "You're kidding! I've got a friend who needs you right now. Let me make an introduction!" 

Faith got a job in 3 1/2 weeks that way. 

2. You meet someone new on LinkedIn who asks you "what are you looking for?" You tell her the job you want, and the kind of companies you're interested in and she says "Oh, I know a few people in that space. I don't know if they're hiring or not, but I'd be happy to introduce you. Tell me what to say." 

Karen got a job in 5 days that way! 

3. You tell your hair stylist you're unemployed and she says "My next door neighbor has been looking for you for 6 months!" 

Steve got hired in 2 weeks that way.   


8
Networking Action Planner: Where to go, what to say
5:10

Remember the 4 biggest barriers to your success? Lack of FOCUS is one of them.

Truth bomb: If you don't have a game plan when it comes to networking (who to talk to, where to find them, what to say ...) you will waste a TON of time talking to the wrong people, and doing things that take you even farther away from the job you want. Ugh!

This next exercise - The Networking Action Planner will prevent that from happening to you! Even better, you will wake up every day feeling confident that you know who you want to talk to, and how to spend your time. 

Click to build your own action plan now. 

9
The First 50 Networking list
5:04

Carol got a job in just 3 weeks by doing the "First 50" exercise.

“It worked! Everything you taught worked within 3 weeks! With (your help), my fear turned into a focused, confident job search.”  – Carol C.

Think that's good? Paul got 2 JOB OFFERS in just 2.5 weeks by doing this!

“Wow. Your program really works! I got 12 interviews + 2 job offers in just 2.5 weeks!” - Paul P.

Your friends want to help you, but they don’t know how! And most of them probably still don't know that you are looking. 

There is an army of advocates out there who would LOVE to introduce you to your next boss. Now that you know who you need and want to meet (key connections from your Target Marketing Plan), it is time to expand your networking list beyond your "champions" from week one. It's time to start reaching out to say "Hello." 

Don't panic! I am going to make this so easy for you (I will give you scripts!) that most people will respond to you as soon as they see your message. 

10
How to get a job using LinkedIn
3:43

Hello! Are you tired of sending message on LinkedIn, but hearing nothing back? You should be! If LinkedIn isn’t working for you, I’ve got some great news: all that is about to change for you.

DOWNLOAD YOUR GUIDE NOW - How to get a job using LinkedIn

I’ve spent the past 15 years on LinkedIn … as a recruiter, salesperson, consultant, and business owner. I’ve fed my family and built my business almost exclusively through LinkedIn. Many relationships start on LinkedIn. Those that don’t start there wind up on LinkedIn very quickly. I’ve tested and tweaked and tested and tweaked. Lucky for you, you can skip all of that and just take what works from me in this guide.

10 Ways LinkedIn will help you find a job:

  1. REFERRALS are still the best & easiest way to get hired … and LinkedIn makes it easy to get referred into a company!
  2. 97% of RECRUITERS USE LinkedIn Daily to find talent. Many of them go there first. If they don’t find you there, your chances of getting an interview are almost zero.
  3. IT’S WHERE THE HIRING MANAGERS ARE. 74% of B2B decision makers use LinkedIn to help make purchasing decisions. Facebook is the most popular social network on the planet—except with CEOs. Within the 50 largest global companies not one CEO is active on Facebook. (Marketing Insider Group)
  4. IT’S WHERE THE HIDDEN JOBS ARE. 72% of employers try to find candidates by referral BEFORE they ever post a job online. They tap their employees, their friends and their connections. LinkedIn is one of the easiest ways to find those jobs, and for people who are looking to find you. 
  5. COMPANY RESEARCH: Follow your favorite company pages, and you'll be one of the first to hear about new positions and company updates. Scan their company page, and profiles of people who work there and you can learn a ton about whether or not you want to work there. You can prep for interviews. Many companies share projects, new hires, promotions, and company statistics on their company page ... all of which are great for interview prep.
  6. RESEARCH INTERVIEWERS, FUTURE BOSS & TEAMMATES: LinkedIn helps you prep for networking conversations and interviews. You can learn about mutual connections, career history, accomplishments, affiliations and even find common ground (same college, same former employers, etc.)
  7. INSIDE SCOOP on a company: You can use advanced search to find people you can talk to about the company culture, hiring process and the specific people you are trying to meet … or about to interview with.
  8. STAND OUT from your competition. There are several ways to stand out on LinkedIn:
  • With an all-star profile and great storytelling, you can be a real stand out.
  • By sharing some of your achievements, projects, and perhaps even award, you get a chance to stand out.
  • Publish articles, use the “add media” section to showcase some of your greatest skills and accomplishments.
  • Share articles and resources.
  1. STAND OUT in your industry as a thought leader. If you’re willing and able to publish original content or videos or other content, your industry will start to notice.
  2. HEAR ABOUT JOB & PROJECT LEADS BEFORE ANYONE ELSE. Back to the hidden job market: When you’re active and well-connected on LinkedIn … and helpful to others, it will come back to you big-time. People will think of you first when they hear about project & job opportunities. And, they’ll actually take the time to tell you about it and introduce you to the decision maker. It’s awesome!


11
Daily 8 LinkedIn Action Planner
3:43

From laid off at 63 to her dream job in just 3 weeks:

That's the power of my next exercise for you: the Daily 8 LinkedIn Action Plan

Jeanie was 63 years old when she came to me for help. She had been laid off and needed a new full-time job … fast! The thing is, she had just moved 4 hours south to a brand-new town to be close to her grandkids. From a life perspective, it was a wonderful move. From a job search perspective, it was a terrifying one. There she was, unemployed, with no network at all. Or, at least, that’s what she thought.

Despite a STRONG aversion to the entire process, Jeanie went through my process, built a LinkedIn profile for the very first time, and started executing my Daily 8 LinkedIn Action Plan every day. Within a day, she started finding people who had worked at the same companies from her past, a few old college buddies and tons of mutual connections. She could not believe it.

JUST 3 WEEKS LATER, Jeanie had gotten 2 job offers! She got her dream job, 4 miles from home with 4 weeks of vacation. Plus, she is making more money than she ever has in her life.

Sound like a pipe dream? It isn’t. Do these 8 very specific things on LinkedIn every day, and you’ll watch the connections and opportunities start to roll in for you, too.

Download your DAILY 8 LINKEDIN ACTION PLAN NOW - and start watching people come out of nowhere to help you. 

 

12
What to say: 5 Keys to your success
5:26

First, we need to talk about the 3 biggest mistakes job seekers make when they're networking:

The 3 biggest mistakes job seekers make:  

1. They start a conversation with "I need a new job." 

2. They ask for too much too soon. They might start off REALLY well ... like "Hi! We've got 13 mutual connections, and we haven't met yet? Wow! Looks like we have some other things in common, too ... like we're both Tommies (went to the same college)." That's a GREAT opener! And then, before the person has responded to them, they go on to ask for something. Unless you know someone well, you should never ask for anything until they reply to you. I promise: the conversation will lead to that ... but not if you go for gold (ask for help) right away. 

3. The initial message is all about their own needs ... with no apparent interest or concern for helping the other person. 

5 Keys to your message success on LinkedIn:

1.Know what you want ... but know this: your #1 goal is to get them to reply ... NOT to get a job right away. Think about that. Your goal is simply to get them to respond to you. Focusing on that will make it much easier to write that first message in a way that will make them want to reply to you. Yes, you need to ask yourself "Is it worth my time to reach out? Why?" as well as "What do I hope to get out of this relationship?" But then, keep your own needs & wants to yourself until they have replied to your initial chat.  

2.Think of some ways you might be able to help the other person. Most of the time, you won't know until you ask that question ... but if they're in the same industry, for instance, maybe they need help connecting with other industry leaders. 

3.Research the person. LinkedIn makes this so easy! But you can google them, too.

  • Do you have anything in common? (Mutual connections, career, college, former employers, community, hobbies, etc.) Pssst! If you got his / her name by referral, is is CRITICAL to remember who referred you, and let them know how things turn out!
  • Has the person done anything public recently (written an article, sung on stage, built a house for Habitat for Humanity, won an industry award)
  • Personality: If you’re getting referred, ask your referral partner for tips on how to connect to this person.

4.Use one of my scripts to reach out (next section). Tweak it to make it sound like you, but I can tell you that my scripts work. 

5.Breathe. Take your time. And focus first on the other person.

13
What to say – Scripts
1:03

Boost your response rate by 300% with my scripts 

Susan got her dream job + $20K more by using my scripts:

 “… I got my dream job! At $20K more than I was expecting! … you helped me see with such clarity. Your program is unlike any other I’ve ever seen … you shed light without any (shame), and (got me) excited to go find a job. - Susan B.

The 2 best ways to make someone want to chat with you:

  1. Find common ground FIRST! Mutual friends are one of the best ways to establish trust, but they aren’t the only way. Sometimes, something as simple as learning that you work in the same industry, went to the same college or both love SCUBA diving can work.
  2. Literally ask them "How can I help you?" The more you help others, the more they will remember you, and help you get connected to your next boss. 

What you say first matters!

Nobody likes feeling used, but I’m afraid that’s exactly how they will feel like if you start a conversation with “I need a job. Can you help?” Your first mission is to focus on them, and find common ground. Make them feel like you really care about their interests, too, and the rest will be easy. 

I learned all this the hard way. When I first started networking, I made ALL the big mistakes! Boy oh boy, did I have some awkward conversations … and climb into my car many, many days feeling icky. Heck, I even had some embarrassing moments on LinkedIn in the beginning! I joined LinkedIn 15 years ago, and nobody could tell me how to use it, so I had to figure it all out on my own.

The great news is, there are a LOT of easy and even fun ways to start a conversation, which will lead to you saying “I need a job. Can you help?” I’ve got a whole list of full-tested, proven scripts you can copy + paste … or make your own.

Download my NETWORKING SCRIPTS NOW.

Know this: most people are good, generous human beings who really would love to help you … but they will be MUCH more likely to do so if you warm things up a little bit before you ask for an introduction or advice.

My scripts are going to help you avoid any awkward, icky conversations. They are also going to help you dramatically boost your chances of a reply by 300%! (LinkedIn: “Personalized messages [InMails] on LinkedIn have 300% better response than sending emails).

 


14
How to get a job on Facebook & other social media sites
00:40

Wash. Rinse. Repeat. Seriously. Everything I just taught you about how to reach out to people, and what to say will work on any social media site. It will work if you reach out via email. It will work if you reach out via phone. 

15
How to apply online
1:41
16
How Applicant Tracking Systems work
3:53

Applicant Tracking Systems are designed to help companies match, rank and manage candidates throughout the entire hiring process.

They work very well for companies ... but what you don't know can get you spit out of the system IMMEDIATELY. The next few videos & checklists will show you how to make sure that does not happen to you!

How the ATSs work & why companies use them

When you apply for a job online, the ATS scans everything you enter (including your uploaded resume) for your contact information, work experience, key skills and educational background. Then the ATS loads all that data into a searchable database the employers can use to match you to open jobs, rank you against other candidates, and move you through the process.

From A to Z, the system allows company recruiters & hiring managers to review your application, send you automated messages, schedule video and other interviews and give you online tests. Once they hire you, they use the system to effortlessly move you into “employee” mode, and all your information moves over to the onboarding process.

These integrated systems streamline the recruiting, application, and hiring process for employers. They save companies millions of dollars per year, and when they are used correctly, they save candidates time and headaches, too.

But these systems are FAR FROM PERFECT. And what you don’t know can really hurt you. Most urgent for you to know is this: 75% of people who apply online get rejected instantly because their resume cannot be read by the ATS. That is just ONE of the challenges you will face when you apply online.

Great news: I am about to tell you … step by step … how to make sure your resume does not get spit out by the system. I’ll teach you how to make sure you at least get into the pile of consideration next time you apply online.

17
Top 10 Reasons for Rejection
4:29

75% of people get rejected immediately ...

because their resume has not been formatted properly, or because they failed to follow the directions. UGH! Let's make sure that does not happen to you!

Top 10 Reasons for Rejection 

  1. 75% - Not optimizing (formatting) resume for the ATSs
  2. 50% - Not qualified! Must match all required skills.
  3. Saying “NO” to required skills (like Bachelor’s degree)
  4. Keywords on resume do not match the job posting
  5. No dates on resume (required data fields)
  6. Not following directions on the application
  7. Ignoring (not answering) the screening questions
  8. Leaving sections blank on the application
  9. Applying to outdated postings
  10. Applying for multiple unrelated positions

*Forbes, BLS, Glassdoor.com, CNN, TheUnderCoverRecruiter.com, Wall Street Journal, The Ladders

18
How to format your resume for an ATS
00:50

Use this checklist & avoid the #1 reason for rejection

How to format your resume for the ATS:

Download this checklist & boost your odds of getting an interview by a whopping 75%. Step by step, I will share 8 ways to format your resume so that it will not get rejected. I know this isn't fun, but if you're going to apply online, you've got to do this work.

19
Top 10 ways to boost your odds when applying online
2:45

Boost your odds checklist

Now that you've updated your resume to make it past the ATS initial screen, use this checklist to avoid the other top 9 reasons people get rejected by the systems.

Step by step, I will show you how to boost your odds by up to 75%. 

Download the checklist now to find out how.

20
Where you apply matters
1:22

Boost your odds another 21% 

This one is going to sound crazy, but you can boost your odds by another 21% just by choosing to apply on their company website instead of where you saw the job posted for the first time. Why? Because most recruiters check the company website for candidates before they check other sites. 

21
Questions & Answers

Please post all your questions or answers on this category right here. Then join the conversation! And yes ... you all have something to offer everyone else in the herd. Together, we can do so much more.

WEEK 4 - Interview Success

1
Welcome to Week 4: Checklist
00:38
Check the boxes for everything you’ve already done! Then use the course to fill in the gaps.How to use the checklist:Check the box for everything you’ve already completed in your job search.Go into the course to get help with the things you have not done (or don’t understand)Do you have a lot of empty boxes (unchecked / not completed)?That’s why you are here! You are BOUND to have some empty boxes, and we’ve got all the answers and easy exercises you need to get those things done! Jump into Week 1 content, and you’ll find it right away.Key Exercises are highlightedI am using my Daily Action Tracker to track my activityI know the insider secret: The 3 things they ALL want in youI know how to research before an interviewI know the 5 key questions to help me ace every interview\I know how to practice with the Mock Interview PacketI know how to prep my key skills & identify any gapsI know how to calm my nerves and stop the jittersI know how to debrief after every interviewI know how to follow up after every interviewI know why it is critical to prep my references
2
Daily Action Tracker: What’s working? What is not?
1:12

Activity breeds activity … which breeds success! Track your daily activity to figure out what’s working and what is not. Stay focused on the things you can control (your outbound activity) and let go of the things you cannot (job market, stock market, bad behavior on the part of recruiters and hiring managers, etc.) When you miss a goal, do NOT beat yourself up! Simply ask “Why” and then ask yourself “What can I do to hit that goal tomorrow?”

BEST THING TO DO: Find a job hunt buddy/accountability partner to discuss your action tracker weekly. Talk about what’s working and what is not.

HOW TO TRACK: Two options:

  1. Print this out, carry it around with you & track as you go using hash marks.
  2. Add it all up at the end of the day. MULTIPLY your activity in each section by the score to the left. For example, if you had 3 Zoom networking conversations in one day, that’s 15 points!


3
Insider Secrets: The 3 things they ALL want in you
4:59
  1. LIKEABLE: Are you likeable? Can I work with you for 8 hours a day? 
  2. HEADACHE-FREE: Will you be headache-free? Will you make my job easier?
  3. COMPETENT: Will you get the job done – and done well?

In other words … a recent study by Millenial Branding found that the top 3 attributes companies are looking for in their next hire are these:

1.84% - A positive attitude

2.83% - Communication skills

3.74% - Ability to work well in a team

4
How to prep for any interview
5
Research the company & industry
2:18

7 Things to Research before your next interview

“If someone asks me during an interview ‘So, what kind of business are you in?’ then the interview is over. Period. If they don’t care enough to figure that out before an interview, I know what kind of an employee they will be.” - Mike C., VP 

  1. The people you will be meeting (your next interviewer). Look for these things:
  • Common ground: Do you have anything in common? Do you have any mutual connections? Check LinkedIn to see their past employers, industry associations, college, volunteering, etc. Read their bio. If you have anyone on the inside, get the inside scoop on their personality & personal interests. 
  • Role: What is their role at the company: what do they do? What is their job title? To whom do they report? How many people report to them?
  • Tenure: How long they've been in that role? How long have they been at the company? 
  • Industry experience: How long have they been in the industry?
  • What matters most: if you have a friend on the inside, ask them for advice or insights about the person you will be meeting.
  1. Other key players (executives, department heads, etc.) If the CEO is brand-new, you should know that. If she came from a competitor, you should know that. You can find out who the key players of the organization by reading the employer’s “About” page and employee bios. It’s also a good idea to check out what these individuals say on Twitter and LinkedIn to learn what employees say about the company online.
  2. Company size, key clients, products & services. What do they sell? To whom? Per my quote from one of my former clients, if you start asking questions about this during the interview, you will not be a finalist. Review the company's website, annual report, blog, case studies & news.
  3. The skills & experience the company values most. Read between the lines of the job posting. Ask a friend on the inside. Look at their company mission and values. For example, they might fancy themselves an innovative industry leader … and they look for that kind of language in new hires.
  4. News and recent events. Did they just expand into a new country? Sell off half their business? Acquire a competitor? Build a new office? Win an industry-leading quality award? You should know that. Most companies have "in the news" or media page. Check that, then do a google search.
  5. The company's culture, mission, and values. A Millennial Branding study said 43% of HR leaders believe cultural fit is the most important factor in long-term success. Pay attention to what they say on their website, on their careers page, and in the news.
  6. The inside scoop. A friend on the inside is great for this, but so is Glassdoor. You can often find information about salaries, hiring processes, and company reviews.


6
Research the people
2:11

It's really important to know a little bit about the people you're meeting. In this video, I'll talk you through some easy and effective ways to find out what you need to know. When I talk about a guide, it's actually the one you already downloaded called "Research Guide." :)

7
Key questions to help you ace every interview
8:58

There are 5 core things every employer wants to know about you. No matter what question they ask you, I promise you: it points to one of these core questions. If you can wrap your head around that, and prepare accordingly, you’ll be able to deliver what they want … even when their questions seem confusing. Stay focused on these 5 things, and you’ll be able to answer with confidence and clarity.

8
Get ready for the scary questions
4:08

If you stop to think about it, you'll realize there are a few questions you hope nobody asks you. Well guess what: they will! And the best way to handle them is to be ready for them. Assume they're going to ask you, and prepare an answer that is short, concise, and positive.

9
Prepare yours: 10 Great questions to ask in any interview
3:19

You need to prepare some questions to ask THEM during the interview. Here's why:

  1. You are interviewing them, too. The only way to know if you really want the job is to make sure you get your important questions answered before you say yes to an offer. 
  2. If they like you and want to consider hiring you, they will end the interview by asking you "Do you have any questions for me?" Your answer should be "yes." It sends a strong signal that you are genuinely interested in the company AND that you're going to be a well-prepared employee.

Here are 10 great questions for you to prepare for them:

  1. Why is this position open? 
  2. Tell me a little bit about your most successful employee. 
  3. What does success look like in the first 90 days? 
  4. What are the biggest challenges you think I’ll face in the first 90 days? 
  5. One year from now, what will make you say “Wow! I’m glad I hired you!” 
  6. Pain: I see that your company (mention an industry or company challenge they’re facing). Can you tell me a little bit about how that is affecting your performance? I’d like to help you turn that around … 
  7. What do you like about working for this company? 
  8. Do you see any reason why I may not be a fit for this position? 
  9. What are the next steps? 
  10. What can I do to be the one you want to hire?


10
Culture fit: 11 great questions to learn about their culture
4:12

Aside from networking with people who work inside the target employer (and people who have left), the next best thing to do is ask smart questions of every person you talk to during the hiring process. Ask questions that are insightful and professional … without offending them or coming across like a needy or inflexible employee. Here are some great questions to ask (yes, some of them are duplicates of the list above. I offer them here again to demonstrate that they are great questions for uncovering company culture). 

11
Identify the Gaps
2:17

Want to go into your next interview feeling relaxed and confident about your "fit?" This is the way to do it! You know they're going to ask you about that one skill you are missing, so you better get ready for it. The best thing about this video and exercise is this: once you take a little time to face the gaps and figure out how to deal with them, the less chance they have of getting in your way. I've taken so many people through this exercise, only to have them realize that they were selling themselves REALLY short. In other words, you'll walk away from this exercise feeling more clear and confident about your "fit" for the job ... which means your next interview will be much easier and maybe even fun. 

 

GRAB the download Identify the Gaps now

12
The Interview checklist
00:59
  • My interview outfit is clean, pressed & ready to go
  • I've gotten directions (if face-to-face, ALWAYS allow extra time)
  • I've done research on people & company is complete
  • I prepared 10 questions to ask them
  • I did the "identify the gaps" exercise. I know what gaps there are (if any), and I know how to
  • overcome those gaps (or ease their concern)
  • I made a list of the skills & experience are most important to them
  • I created a few STAR stories to express my relevant skills
  • I practiced answering the "scary" questions
  • I have printed my resume (Take 3 copies to a face-to-face interview. They might have forgotten to print it out, and they might invite other people to meet you)
  • I have printed the job posting/description
  • I have printed notes about the company
  • I have printed notes about the interviewer(s)
  • I have printed questions I want to ask them
  • I have a clean note pad to take notes on during the interview
  • I have 2 pens (in case one dies)

FOR VIDEO INTERVIEW:

  • I have cleaned up my interview space to make sure it's professional
  • I have tested my technology to make sure the camera, lighting, and sound are all working well I can do the interview

TO CALM YOUR NERVES:

  • I have a plan to boost my confidence & calm my nerves right before the interview Calling a friend, reviewing STAR stories, dancing, etc.


13
How to ace the video interview
5:57

You want to show up for your next video interview feeling calm and confident? This is the section for you! On top of my 12+ years as a recruiter and hiring manager, I have spent the past 12 years doing on-camera interviews and training. I have a LOT of experience looking my best ... and teaching others how to do the same. Let me teach you how ... step by step. From setting up your space to prepping for the interview, I will show how to do handle your next video interview like a pro! 

14
How to set up your space
4:46

WE NEED TO TALK ABOUT UNCONSCIOUS BIAS. The first thing you need to set up is your technology, but please don’t stop there! The people interviewing you WILL be looking over your shoulder to see what’s behind you, what’s on your desk, and what that person is doing behind you. It’s human nature. They can’t help it, and they will, unfortunately, jump to some conclusions about you if you don’t create a clean, quiet space. A messy room, for instance, delivers an unconscious impression that you will be disorganized and messy on the job … and nobody wants to bring that into their team. 

15
Video interview checklist
0:35

LAST-MINUTE CHECKLIST 30 minutes prior

  • ROOM: Quiet, CLEAN, uncluttered
  • REMOVE ALL DISTRACTIONS for you AND for them! Kids, people, pets, loud noises, cell phone, open windows, alarms, posters & piles. Distractions = Hard for the interviewer to concentrate on you, and it will create unfair bias against you!
  • CLOSE DOWN ALL OTHER APPS. ON YOUR COMPUTER.  
  • TURN OFF ALL YOUR DEVICES (Phone, etc.)
  • TURN ON CAMERA & CHECK LIGHTING
  • CHECK YOUR BACKGROUND AGAIN! What’s behind you?
  • TAPE UP CHEAT SHEETS on the wall in front of you
  • SPREAD OUT your notes (resume, questions, notes)
  • PUT YOUR PETS & KIDS AWAY 

TO CALM YOUR NERVES:

  • Do something to boost your confidence & calm my nerves!

Psssssstttt! Remember to Talk TO THE CAMERA (not the person on your screen)! This will feel like eye contact to them!

16
Practice! How to do a mock interview
3:42

Nervous about your next interview? There is no better way to calm your nerves than practicing with a friend. Sure, it's a little awkward at first, but wouldn't you rather make your mistakes in a safe place, so that you can fix them ... rather than when it really matters? Plus, practice builds confidence ... and watching back a recording of your mock interview will probably boost your confidence if you're brave enough to look at everything you did RIGHT in your mock interview.

17
Mock interview packet
1:07

Practice makes … confident & relaxed! 

I can teach you every insider secret about who gets hired - and why. That will be good, but you'll never remember it all when it really matters … right in the middle of a high-pressure job interview.

18
What to wear to your next interview
5:05

You’ve come this far! Don’t miss the chance to make a GREAT first impression. You don’t have to wear a suit (unless the position calls for a suit), but the truth is this: the better you dress, the stronger the impression you’ll deliver that you really want the job. When in doubt, dress up. If you know someone who works there, ask what management wears on daily basis.

19
Stop the jitters! How to calm your nerves
4:34

Recognize your anxiety for what it is: a primal response. The amygdala is the primitive part of our brain that generates and processes our fear. It prevents us from jumping off cliffs. Yay for the amygdala! However, it also jumps into action when we do not need it (like during job interviews). Remember this next time yours kicks in, then tell yourself “Ah-hah! This is my primitive brain responding. I am an adult, with a fully-mature frontal lobe. My fear does not own me.”

20
How to get past the recruiter / HR interview w/ GUIDE
1:17
21
How to get past the recruiter / HR interview – A few more thoughts
0:44

You already downloaded the recruiter guide, but I have a few more thoughts for you! I could not resist sharing them with you ... so here they are (in the video).

22
Types of recruiters
10:40

Did you know that there is a BIG difference between corporate internal recruiters, agency staffing recruiters, and executive search firm "headhunter" recruiters? Well, there is ... and what you don't know can hurt you. It's really important for you to understand what kind of recruiter you're dealing with, and how well they do or do not know the hiring manager. Listen in to learn why.  

23
How to close out recruiter interview
1:41

Before you say goodbye, you need to "close the deal." It's important to let the recruiter know that you are very interested in learning more AND you need to ask about the next steps. Otherwise, you won't know when or how to follow up. Listen to this video to understand more. 

24
How to ace every hiring manager interview w/ GUIDE
0:25

Why is this position open? What business problem do they need you to solve? What is the #1 thing they need you to accomplish in the first 30-90 days? What is one thing you could focus on to dramatically improve their current situation?

25
Find their pain point
7:12

If you're hiring a babysitter for your first baby, your most important concern will probably be "How many newborn babies have you cared for?" If the answer is "None," you are probably not going to hire that babysitter. The same is true for hiring anyone. There are one or two things that are most important. In business, it's helpful to try to find their biggest "pain point," or business problem they need you to solve. Figure that out, and it will help you deliver a very clear message that you're a great person to solve it for them. Be careful not to assume, or take things at face value. A friend of mine hired career counselors for his outplacement team, and he can't stand counselors who don't put notes in the system. Figuring that out as you talk to him can make or break your chances of getting the job. 

26
How to uncover concerns
4:39

You can't overcome any major concerns if you don't know what they are. In this video, I walk you through steps you can take to figure out what concerns (if any) they have about you as a candidate. 

27
How to close the deal
2:19

If you don't actually tell them that you want the job, they'll hire someone else who does. Sounds harsh .... and a little ridiculous ... but it's true. You need to let them know you are serious. There are a few different ways to do this, and I explain them in this video. 

28
Behavioral Interview: What they are & how to handle
4:48

Past behavior is the best predictor of future success, and smart interviewers know it. That's why they don't want answers from you about how you THINK you will handle a tough situation. Instead, they want real-life specific examples of how you REALLY did things in the past. That's a behavioral interview. If you've ver been stumped by a question like "Tell me about a time when you ..." then this is the section for you! 

29
How did it REALLY go?
5:03

Review your last interview(s). Figure out what they want & what their concerns are. You need to figure out these 4 things:

  • What went well?
  • What did not go well?
  • What are their biggest pain points?
  • What are their primary concerns about me?


30
How to follow up
1:19

51% of employers will not consider a candidate who does not follow up after an interview (Job-hunt.org survey). Yikes! The great news, you can be the one who does.

31
8 Reasons they might stop talking to you
4:02

This is kind of like when you had a first date, and you thought things went really well ... but now she won't return your text messages. You immediately assume the worst: she doesn't like me!

But what if it was something else? In the hiring world, it could be 7 other things!  

If you had an interview that went really well, they said you were a top contender and that they'd be in touch in a week, but now it's radio silence ... you're probably starting to wonder ...

Did you do something wrong?

Did they hire someone else?

Before you assume the worst and go jump back in bed, listen in to the 8 most common reasons companies "go dark" ... even after they seemed really gung-ho for you. 

32
What to do if they go quiet
4:00
  1.  Never assume anything! Ask.
  2. Get honest: Do you really want the job? Is it worth the chase?
  3. Get honest: How did your last interview or conversation go? Did they say
  4. you were a top contender? Did they have concerns about you, and did you
  5. overcome them?
  6. Revisit what they said about the timeline (if anything).
  7. Ask your inside champion (friend or referral) ... if you have one.
  8. Call and leave 1 voicemail + send 1 email
  9. After that, call but do not leave a voicemail for another 1-2 weeks
  10. Be pleasantly persistent (not desperate!)


33
How to prep your references
4:30

DON’T PUT YOUR REFERENCES ON YOUR RESUME.

Thank goodness, times have changed. Employers no longer expect references on resumes, and you should NOT put yours on your resume. Wait to share your precious references until you know that they are seriously interested in you.

34
Questions & Answers

Week 5 - Money talk

1
Welcome to Week 5
2:34
Handling the "money talk" is about to get so much easier! Step by step, I'll help you figure out what you can expect, and gain the courage to ask for it. 
2
Daily Action Tracker: What’s working? What is not?
1:24

As you're learning, don't forget to keep the outbound activity up! The more people you reach out to, the more great jobs you will find. Plus, the easier everything will be ... because relationships lead to referrals, which will jump you to the front of the line. 

3
Week 5 Checklist
1:48

Celebrate every lesson learned by checking off your progress here as you go. 

4
7 Steps to getting what you want
4:17

I know you want to jump to the end, grab my scripts, and just start negotiating. However, that really is a recipe for disaster. A little bit of market research and prep work will not only boost your confidence, but it will boost your chances of success dramatically. Trust the process, and keep doing things step by step. 

5
How to set the right price (Salary checker)
5:57

How on earth can one guy make $100,000 more than another guy with the same set of skills and experience? Well, for twenty years one has consistently negotiated for top dollar for himself, while the other has politely smiled and hoped his boss would pay him fairly. Sadly, I see this all the time. The problem is, what is fair to one is not fair to another. Grab this download and follow the 5 steps to figuring out what you can get paid with your skills and experience. Gone are the days of you politely hoping you get paid what you're worth! Today is the day you figure out what is really possible. 

6
12 Factors that affect your value
7:19

You might do everything right and still have a company come in with an offer for you that is below market. In this video + download, I explain the 12 factors that can affect what you ultimately get paid. 

7
W2 versus 1099 for contract work
6:48

If anyone tells you there's no big difference between W2 hourly and 1099, then they don't know what they are talking about! Working as a 1099 can be fun and lucrative, but what you don't know can hurt you. If you are considering a contract / freelance position for the first time, you have got to watch this video + read the download from top to bottom. There are financial, tax and liability considerations ... as well as other things to think about. 

8
How to calculate hourly rates
6:00

If you've never worked as a contractor, trying to figure out what to charge on an hourly basis can be overwhelming. In this video and download, I break it down for you in a few simple steps. 

9
What is negotiable
3:03

What is negotiable? Sometimes, the most surprising things! Once again, if you don't ask you won't get. What is possible? That depends on a lot of variables ... but the short answer is, everything is up for negotiation. Whether or not they'll give it to you depends on a few different things. Watch the video to find out what. 

10
Know your value to the business
1:55

Boy oh boy, if you can get a clear sense of their motivators and concerns, you will have a really good chance of getting everything you want. Watch this video and answer the questions in the download to learn how. 

11
Get the edge – Negotiation Prep Worksheet
9:16

Game-changer alert! This little worksheet will make the negotiation prep easy for you. It will help you get clear about what matters most to you, and it will help you understand how much leverage you have over them in negotiations. Lastly, it will help you "package" your talk with a focus on what they need and want ... so that saying yes to you will be easy for them. 

12
How to ask for what you want
0:53

Yes, you need to know WHAT you want ... and ask for it. But HOW you ask for it is really important, too!

13
Package the talk with a focus on them (win/win)
1:12

Negotiation 101 is this: if you want someone to do something for you, you better figure out what's in it for them. A successful negotiation is one in which both sides feel they gained something important. Lead your negotiations with a focus on what they need and want, a quick reminder of why you're the perfect solution to their problems ... and then tell them what you want and then just be quiet. 

14
What to say – Conversation Talking points
7:15

Scripts! In this section, I literally give you words you can use to ask for what you want with confidence. 

15
How to get a better offer
2:43

Do NOT say yes right away ... even if you want to! Taking a new job is a very big deal, and it's important for you to take some time to read through everything carefully, sleep on it, and get your questions answered. Take some time to evaluate the offer. Make sure you get it in writing, then sleep on it. In this video, I talk you through how to accept and evaluate an offer. 

16
How to compare and pick the best job for you

Week 6 - Break through the barriers!

1
Welcome!
1:31
Check the boxes for everything you’ve already done! Then use the course to fill in the gaps.How to use the checklist:Check the box for everything you’ve already completed in your job search.Go into the course to get help with the things you have not done (or don’t understand)Do you have a lot of empty boxes (unchecked / not completed)?That’s why you are here! You are BOUND to have some empty boxes, and we’ve got all the answers and easy exercises you need to get those things done! Jump into Week 1 content, and you’ll find it right away.
2
Daily Action Tracker
00:59

As you're learning, don't forget to keep the outbound activity up! The more people you reach out to, the more great jobs you will find. Plus, the easier everything will be ... because relationships lead to referrals, which will jump you to the front of the line. 

3
Discrimination and other ugly truths
2:29
4
The circle of control
4:21

Control what you can control ... and let the rest go.

Most job seekers spend weeks (and sometimes months) worrying about writing the perfect resume, or how to send the perfect networking message. They read every article about how hard it is to find a job. They watch every YouTube video about how to overcome age discrimination. It’s easy to understand why. The trouble is, incessant worry over those things will cripple your job search success. Here’s how to break through: understand & face the 4 biggest barriers to success … all of which are bubbling underneath every one of your concerns. Awareness is the first step. Let me share the 4 biggest barriers with you, and then share a few stories about how they were holding a few smart, talented folks back in their job searches.

5
The 5 core questions: The key to your success!
6:46

Have you ever noticed the phenomenon when for example, you think you might want to buy a red car, and then all of a sudden you start seeing red cars everywhere? The same thing happens to job seekers. All the time. If they are worried about something, they will start looking for it, and then they will start seeing it in places where it probably doesn’t exist.

6
Ageism: Too young?
4:54

Your Age is Your Advantage.

Embrace It!

The 2 most important questions

  1. Too young for what? If you want to be the CEO of a $32 billion global company with 93,000 employees, and you have never run a business before in your life, then yeah … you might be too young for that. The thing is, it’s not your AGE, it’s your experience. And if you’re trying to check the boxes of what other people want, you might not have enough experience for it. But please do yourself a favor, and stop worrying about not being OLD enough, and focus on whether or not you have enough EXPERIENCE. Or, you could jump out on your own (start your own business), and chart your own path … like Mark Zuckerberg, who founded Facebook with college roommates on February 4, 2004. By 2007, at age 23, he was the world's youngest self-made billionaire.
  2. Says who? Please be careful to check the advice and fear you’re hearing … and see who it is coming from. Is it coming from a recruiter or hiring manager who actually hires (or does not hire) people under 30? Or, is it coming from a magazine that wants to sell as many copies as possible? Or, from your unemployed friend who is terrified she will never get a job? Please make sure your advice and feedback are coming from people who can help you figure out if age discrimination is REALLY what’s going on.


7
Ageism: Too old?
0:53

Your Age is Your Advantage. Embrace It!

“Facing your fears robs them of their power” ~ Mark Burnett

 

The 2 most important questions

  1. Too old for what? Are you over 40 and want to be an Olympic athlete? I’m afraid that ship has probably sailed. However, if you want to participate in the Olympic INDSUTRY in some capacity, you are never going to be too old for that! My dad became a docent (tour guide) in an Air & Space museum, working alongside retired astronauts, at the age of 67. he was in hog heaven! It’s never too late to spin in the circles you are dreaming of. The question is this: What, EXACTLY, do you want to do?” And are you really too old for that? If so, is there another job you could do in the same space that would bring you just as much joy?
  2. Says who? Please be careful to check the advice and fear you’re hearing … and see who it is coming from. Is it coming from a recruiter or hiring manager who actually hires (or does not hire) people over 40? Or, is it coming from a magazine that wants to sell as many copies as possible? Or, from your unemployed friend who is terrified she will never get a job? Please make sure your advice and feedback are coming from people who can help you figure out if age discrimination is REALLY what’s going on.
 


8
Your age is your advantage! (Seasoned worker)
4:20

There are PLENTY of advantages to hiring you … a seasoned worker! Now’s your chance to realize what those are. Look at this list and check the box for the ones that describe you.

9
Too old for what?
10
Meet Ted
10:28
11
Fears about hiring older workers
17:29

This list is hard to read, but it’s the truth. Put yourself in the shoes of a hiring manager. Think about whether or not you’ve worked with someone who was older who exhibited some of these behaviors. Employers are looking for more than simply “can she do the job?” They are trying to make sure that you will be happy, productive and that you will stay (not quit at the first new job that comes along OR when the stock market ticks up again). The good news is, there ARE things you can do to overcome these concerns… even if some of them are true for you. Maybe you WOULD rather be retired! That doesn’t mean you can’t get a great job right now.

12
The courage and confidence bundle
8:20
13
Inner critic knockdown
2:27
14
Let go of perfect
4:04

One of the fastest, easiest ways to reduce your stress is by making a list of the things you are grateful for. Keeping a DAILY GRATITUDE JOURNAL, according to a study by Stanford, will reduce your stress by 27%.

15
Find your why
3:11

Find something worth fighting for. No matter how much I tell myself “You’re worth it,” and “you’re good enough,” I still get the wash of anxiety and negative nellies in my head every time I’m about to step up and do something big in my life.

16
Limiting beliefs
3:13

Limiting beliefs are the stories we tell ourselves about the world around us. They shape everything we do, how we interpret the world around us, and what we fear about out future. Limiting beliefs …

For all the limiting beliefs, we all carry some good ones, too. I find it very helpful to hold on to those, so I thought it would be nice to wrap up this course by helping you create a list of positive, inspiring beliefs.

17
The End
3:02
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