The Networking Edge Kit for Consultants
Whether reaching out over the phone, email or social media your approach should be the same: focus first on who they are, and what they might want or need from you BEFORE you think about what you can get from them. In other words … why should they help you? What might entice them to want to connect with you? After that, go out of your way to find common ground. Some good connecting points are mutual connections, career, college, former employers, volunteer & community activities and hobbies)
I often get asked, "How can I know if my personal brand + reputation are solid?" Here are 5 very good indications that you've not only built a strong brand ... but that you're also doing a good job when it comes to networking / promoting your brand:
5 Signs you've got a strong personal brand:
- You’re waking up to new business leads every day.
- Strangers are reaching out to you on LinkedIn because they “keep hearing about you from people they trust.”
- You are turning away networking requests to meet for coffee because you simply don’t have enough time.
- You’re being invited to do things like sit on panels and boards, contribute to articles, be interviewed on a podcast … and even speak.
- You have more business than you can handle – and you’re having a blast cherry-picking the ones you want.
If none of these things are happening to you yet, relax! You will get there. None of this happens overnight.
Keep going with my networking course, and you will very soon know how + when to spend your precious time. Pay special attention to the Daily LinkedIn Action plan. If you commit to doing a few of those things on a daily basis, you will watch your network and relationships grow rapidly. Before you know it, you'll be checking off all 5 of the things on my "5 signs" list above.
- Get a good plan (7 simple steps to networking success)
- Rally your troops! (How to activate your army of advocates)
- Think before you speak (our networking scripts make it easy!)
- Harness the power of LinkedIn
- Network every single day
7 Simple Steps to Networking Success
- Set 3 big-picture goals
- Set 3 short-term goals
- Identify your best prospects
- Identify good potential channel partners
- Find out where your “perfect peeps” hang out (formal & informal)
- Learn about networking tools (LinkedIn, Twitter, and …)
- Become a hungry learner
“A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton Jr.
YOUR FRIENDS WANT TO HELP YOU… BUT THEY DON’T KNOW HOW.
This list will help you change that.
First, go through every category and make a list of everyone you can think of that fits each category. Keep going until you get your first 50 contacts. Repeat until you’ve listed every single person you know, aged 1 to 99. Seriously. Understand this: Most of the people on the list don’t know what you do for a living, and have no idea that you are trying to find new connections and opportunities. They have never seen your resume or worked with you, which means they can't really speak to your knowledge, skills, and abilities. It is your job to fill those gaps! Help them to help you by giving them a brief overview they can understand & use to help you make new connections.
“There is no point going anywhere if people don’t remember you were there.” –Patricia Fripp
Whether reaching out over the phone, email or social media your approach should be the same: focus first on who they are, and what they might want or need from you BEFORE you think about what you can get from them. In other words ... why should they help you? What might entice them to want to connect with you? After that, go out of your way to find common ground. Some good connecting points are mutual connections, career, college, former employers, volunteer & community activities and hobbies)
Get behind the wheel of your own success!
Harness the power of LinkedIn to build and nurture your network, stay abreast of industry trends, become an industry leader yourself, and chart your next move. When it comes to networking, don’t forget: give more to get more! Confused? Need help? Go to LinkedIn“Help Center” or do a web search on the topic.
10 minutes a day: It’s magic!
Hooray! Hoorah! You've got a LinkedIn profile! Now what?! How can you turn your profile into a network that gives you what you want? Actually, it's pretty simple. If you do just 3 of these 8 things every single day, you will be stunned at the results. You will be a magnet. After a week or two of this, you'll wake up each day feeling like it's your birthday. You'll have new messages and invitations just waiting for you, and you’ll have a ball connecting with friends new and old.
Activity breeds activity. It's really that simple. Set your alarm for 10 minutes earlier. Pour yourself a cup of coffee and start your day with a little networking magic.
“You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”-Winnie the Pooh(A.A. Milne)
A little inspiration for you … Eric doubled his income by talking to another rock climber on vacation. Seriously! You just never know what a stranger can do for you.
- Work smart: Your networking plan will change your life
- Your “First 50” are referral heaven! Ask for help!
- Think before you speak
- Network every single day.