Layoff leads to highly successful business start-up with Michelle LaFrance
Thinking about ditching the corporate ladder, and becoming your own boss? This is the story for you!
She calls herself the “Reluctant Entrepreneur,” but Michelle LaFrance has no regrets about jumping out on her own 19 years ago. When 9/11 hit, Michelle LaFrance’s dream job – and a paycheck – disappeared almost overnight. Her chances of finding another full-time job in the high-tech industry looked grim, so she decided to start a company and named it Smarty Pants Web Marketing. She found a niche in the housing industry and was chugging along beautifully until the next challenge came in the form of the 2008 recession. This time it was a matter of saving her new company and her income from drying up all over again. Instead of giving up, she stood up, looked around, and asked herself “Where’s the money now?” She quickly found another niche to hang her hat on, and it’s kept her busy in 2020 with a nice long list of happy clients. But she isn’t sitting on her laurels. She just became a Codebreaker coach and is teaching others how to unlock the secrets to their success.
About Michelle LaFrance
High-Efficiency Marketing | Speaker | Media Guest | Codebreaker Tech Trainer and Coach | Digital Marketing – Creator of the Ductless Directory
The rhythm in any business is to get more leads and close more sales. The smoother this process the better the business runs. My digital agency, Smarty Pants answers the call to generating high-quality leads. My training as a Codebreaker Coach and Trainer allows me to help others learn how to close more sales.
About Cat Breet
Chief Stripe Changer | Speaker | Author | Media guest | Recovering Recruiter | Consulting & Gig Economy Adviser
Catherine has been hiring, launching, and managing top-rated pros since 1997. She has worked in recruiting, sales, and leadership positions for global and national firms – driving millions in sales and maximizing profits. She has worked with executives in the advertising, agriculture, CPG, finance, healthcare, manufacturing, marketing, medical device, retail, and technology industries.
About The New World of Work
More money, more freedom, more fun!
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Gone are the days of the 30-year career and the gold retirement watch. People are changing jobs every 4.1 years (BLS), and over 30% are self-employed (Pew Research Center). At first blush, that might sound scary … but Catherine Byers Breet sees something else: incredible opportunity. She’s spent the past 22 years helping people take advantage of today’s technology and choices to get more money, freedom & fun out of work. She can’t wait to help you do the same! Tune in to her live stream to learn how.