What is a personal brand, and why do you need one?

“Being good at what you do is important, but being KNOWN for that is priceless!” – Cat Breet

It took me way too many years to really understand this. Working full-time, I was heads-down and hard-working in my dream job as Director of Recruiting. Making six figures by the age of 26, I didn’t think I needed to worry about anything or anyone outside of my immediate world. My strong internal reputation worked well for me there, but the day I got laid off from that job, the question became “Who OUTSIDE your last employer knows how good you are?” The truth back then was this: very few! That was my wake-up call, and I’ve spent the rest of my career building and nurturing a strong professional reputation. It’s paid off for me. It’s allowed me to build a business I absolutely love, travel the world, and take time off from work whenever I want to. Join me for a fresh and honest conversation about what a strong personal brand can do for you … and what can happen if you don’t pay attention to it.

#personalbrand #reputationmanagement #digitalfootprint